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TIMES NEW VIKING – Move To California (7″, Matador Records)

Posted: December 4th, 2009, by JGRAM

There is a distinct air of crappy on purpose attached to Times New Viking and as a result it is a beautifully damaged thing.

“Move To California” for me was one of the standout tracks from their last album Born Again Revisited, an album I initially thought was actually called Born Against Revisited in some barbed tribute to the band of the same name, such is the fractured snap of proceedings.

I’m not quite sure what California holds for these peeps but you do feel it is not much as here appears to be an act that thrives on misanthropy, of not fitting in or having peers or compliments.

The single is housed in a ramshackle package where the inner sleeve is made out of the crappy kind of brown crate paper that in bygone times you would have got your fruit and vegetables handed to you in.  Then slipping out comes the insert which you suspect is going to tell you the name of the pretty girl playing keyboard but instead it is a reprint of an angry email declaring how Times New Viking are the worst band that they have ever encountered.  The suspicion that this declaration is coming from the dude in Kasabian is still to be confirmed.

Boasting four tracks of true enlightenment I have to concede that I think I got my initial perceptions of their album completely wrong.  There is a genuine identity to this recording technique, one away from the origins of lo-fi that only adds to the conceit and methodology.  So as a result coupled with the exuberance and hook display on this single it is win all around.  I love this band.

Thesaurus moment: optimistic.

Times New Viking

Matador Records


JGram, friend of the stars, chartered accountant and pie enthusiast, likes nothing better than KICKING YOUR SKINNY ASS by way of a carefully-timed half-nelson followed by the CLOTHES LINE! OW! So never, never cross him. His dog Snowy is equally rockhard and will bite your lim bs off in the blink of an eye. And then paw your eyes out for blinking when he's biting you.

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