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Churnalism FTW

Posted: January 30th, 2009, by Stan Tontas

It must be great to be in PR. Think of a story related to what your clients do, think of a shocking-sounding number, cook up a survey (the fewer people you ask the better) and email it the newspapers., watch the publicity role in and laugh on the way to the bank.

Do reporters not even think about the plausibility of what they write? “One third of Glaswegians a victim of card fraud last year!!1!!”

One third, eh? So that can’t be the kids and under 18s — a quarter of the population? The folk who can’t get a card because of bad credit – round here that’s got to be about 10%. Those that haven’t got cards worth ripping off? Another 20%. So that must mean that everyone else has been ripped off!!

31% of people ripped off by thieves last year compared to just 26% across the UK as a whole.

The upturn in card fraud is believed to be a knock-on effect of the credit crunch,

Funnily enough, this survey was commissioned by a company that sells credit card protection insurance…

See also the police claiming that there’s been a credit crunch-induced rise in shoplifting because, er there was more shoplifting in December last year than there was in April. Hmm, what happens in December that’s different from April. Has to do with shops… No, you’ve got me.



Stan Tontas

Stan lives in Glasgow.

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